This private policy describes how your information will be collected, used, and shared when you visit or make a purchase from (the “Site”).


What information do we collect on the site?

NI Furniture collects personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services. The personal information we collect may include the following but not limited to: first name, last name, phone number, email address.

Natural Inspiration Furniture gathers consumer information in the following processes:

  1. Electronic Email Newsletters

We offer free newsletters to our subscribers, who use subscribe links to voluntarily enroll in our newsletter.

  1. Quote request forms

           Visitors of the website need to submit their contact information in order to request a quote and other detailed information regarding our products and services. During registration, visitors are required to input the following information:

  • First and last name
  • Email Address
  • Phone Number
  1.  Showroom Registration

        Users of the site may want to schedule a showroom visit via our website. The users are required to input the following information:

  • First and last name
  • Email Address
  • Phone Number
  1. Placing Orders

When users place an order with us, we might ask for some personal information.

  • First and last name
  • Email Address
  • Phone Number
  • Billing Address
  • Credit Card Number and Expiration Date


Natural Inspiration Furniture may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our member-stockholders and content partners. We never share any of this information about specific individuals with any third party.


NI Furniture uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in the Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.

When you place an order with us, we might ask for some personal information, like your name, shipping address, telephone number, e-mail address, billing address, credit card number and expiration date. We use this information to:

  • Process an order
  • Verify your identity for payment authorization
  • Contact you regarding your order status
  • Ship your order to you
  • Allow you to apply for financing
  • Send you news from Rove Concepts (if you have requested it)
  • Provide you with an excellent shopping experience

Opt-Out Policy

If you’d rather not hear from us, we won’t take it personally! Just hit “unsubscribe” on our newsletter email.


By using this site, you consent to the collection and use of this information by NI Furniture. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.